About the role

As Regional Marketing Manager, you will be responsible for and taking ownership of executing our partner-first GTM strategy by supporting Keepit's Focus Partners within our Americas region. You will work closely with our Americas Marketing Managers, Regional Partner Managers, and Americas Sales Leadership. Ideally, you have previous experience working with B2B SaaS companies and partners across North America.

You will:

• Own and execute partner-marketing plans in close collaboration with Keepit's Focus Partners to build pipeline, generate revenue, and increase brand awareness.

• Cultivate relationships with partners' local marketing and sales teams; ensure Keepit stays top of mind as their preferred SaaS data protection vendor, as part of their SaaS portfolio.

• Own and execute Keepit's sponsorship at relevant regional conferences and trade shows.

• Develop and execute programs for targeted Focus Partners in the Americas / ANZ sales regions

• Track and report on channel marketing campaigns' effectiveness and progress, continuously striving to improve the partner marketing function and results.

• Work closely together with the entire Global marketing team to develop and/or amplify digital marketing concepts and campaigns for partners, including events and conferences.

• Manage and track regional partner marketing budgets, including MDF (marketing development funds) provided for our partners.

• Experience with Salesforce, Hubspot, and Project Management software (Monday.com, Asana) is a plus.

About you

As Regional Marketing Manager, you will be joining the Americas Marketing team. We offer flexible work conditions and take pride in being an equal opportunity employer, recognizing how being a diverse workplace strengthens our product, customer relationships, and work culture.

A fair and transparent recruitment process

We understand that it is just as crucial for you to choose us as it is for us to choose you. We believe it to be essential to cultivate a culture where you feel you belong – this starts already in the recruitment process. Therefore, to ensure fairness and transparency, we would like to present the criteria by which you will be assessed if you choose to let your curiosity lead you to us.

• International collaboration: Facilitating effective interdisciplinary virtual partnerships with key stakeholders and teams across the Americas' sales regions is vital to this role, as we firmly believe that aligning strategies and efforts globally is crucial for our expansion. At the same time, being able to work independently and help execute marketing efforts is also essential. Therefore, the right candidate demonstrates strong written and verbal communication and presentation skills in English. (Spanish and/or Portuguese is a plus).

• Sales collaboration: Mastery of sales and marketing strategies will be a crucial aspect of success for the job. Partner GTM strategy should align with the current marketing and sales strategies. Establishing great collaboration with our focus partner sales, field , and marketing teams is key to your success as a Regional Marketing Manager.

• SaaS and B2B demand generation: We are an ambitious and fast-growing organization that needs your help to succeed together with our key partners. We, therefore, have an essential task in understanding which marketing channels to use to support our partners in activating their customers and reaching new prospects across the market. This requires a thorough understanding of the user journey across regions and a motivation to enhance our channel strategy in close collaboration with the Global Marketing Team.

• Commercial and structured mindset: Having a commercial mindset will allow you to quickly reprioritize tasks and establish new channel processes to evolve our partner marketing programs. A successful Partner Marketing Manager is a driven self-starter who is also an exceptional team player. It is crucial to be structured and detail-oriented, all while managing and executing multiple projects simultaneously. Excellent communication and stakeholder management skills are a must.

• Entrepreneurial spirit: We are passionate about winning in the market. However, we are also passionate about our workplace, and we recognize that a positive work environment and effective collaboration across our organization are essential to achieving our ambitious goals. Therefore, we are seeking individuals who, like us, are motivated by building a fair and enjoyable work environment at Keepit.

Scope: This person will work to develop and execute programs for targeted Channel Partners, primarily in the Americas sales regions at Keepit. This individual will also provide marketing support to the Americas Channel Sales and Business Development organizations, developing and executing successful partner programs to boost lead acquisition rates, increase conversion rates, and ultimately drive the sale of Keepit products.

Additional responsibilities include the following:

• Develop integrated channel marketing programs designed to drive new lead acquisition, nurture existing prospects, and drive quality channel opportunities in the US, Canada, and LATAM regions. This includes developing content, presenting to partners, driving channel enablement activities, and executing demand generation campaigns.

• Develop program plan documents that articulate details such as program objectives, target audience, key message, program sequencing, metrics, and offer details.

• Focus on programs that drive value to our top channel partners and develop new programs as necessary to recruit new channel partners.

• Develop and manage communications plans and deliverables to ensure consistent message delivery for partners. Collaborate with the PR team to develop a quarterly editorial calendar and promote partners through various channels.

• Track all campaigns & programs, leveraging marketing and sales automation tools, for closed-loop measurement.

• Participate in full-cycle budget planning (within the context of marketing plans), contribute to the overall budgeting process, track expenses against the program budget, monitor progress against established goals, and submit quarterly reports. Account for under-spending or overspending as it occurs within targeted partners and document its impact on marketing results.

• Identify impactful regional events and sponsorship opportunities (such as demo days, road shows, seminars, and industry events); drive content production, regional promotion, and provide logistical support.

Qualifications:

• BS/BA degree or equivalent in the relevant discipline

• 5-7 years of relevant experience in channel, demand, or product marketing

• Demonstrates strong written and verbal communication and presentation skills

• Demonstrated success in managing and completing projects at or under budget

• Excellent knowledge in the area of B2B IT channel partners, lead nurturing, demand generation, integrated channel programs, channel partnership, lead process, and channel marketing ROI

• Demonstrated experience generating creative channel strategies that map to a business plan

• Ability to manage, prioritize, multitask, and thrive in a fast-paced, high-growth, ambiguous environment

• A team player, effectively interacting with employees at all levels within the company.

• Must be a self-starter with strong attention to detail and the ability to handle many different projects simultaneously.

• Ability to lead and inspire; positive attitude, team player, and contributor

• 25%+ business travel in the Americas required, with occasional visits to corporate headquarters in Copenhagen.

Success Measurement:

• Increase the unique channel pipeline to meet revenue targets

• 50% or better channel accepted lead conversion rate

• Maximized ROI of channel marketing development funds (MDF)

• Increase channel satisfaction

Personality Traits:

• Ability to manage many moving parts, in a resource-constrained environment, with grace and tact

• Comfort with making crucial decisions quickly and resolutely, with independence and accountability

• Comfortable with prioritizing directives and requests from many teams and managing these within the context of best practices

• Willingness to learn, not be shy about asking questions, and ultimately be able to move quickly up the learning curve.

• Bright, Driven, Optimistic, Energetic, Problem solver with a laser focus on execution and results

We offer:

• Generous medical, dental and vision for you and your family

• 401k with employer match

• Flexible time-off policy

• Home internet reimbursement

• Hybrid work arrangement

• Flexible spending account

• An exciting growth journey surrounded and supported by amazing colleagues

• A centrally located office well-stocked with beverages and snacks

Keepit is an Equal Opportunity Employer, and we welcome and encourage diversity in our workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, and to perform essential job functions.

We kindly ask you not to provide us with any sensitive categories of personal data when applying for a job with us. When applying for the vacancy, Keepit will process your personal data, and therefore we recommend that you also read our privacy policy, which describes our processing of personal data and your rights as a data subject.